WEB READY

VIDEO PRODUCTION

VIDEO - IT'S NOT OPTIONAL ANYMORE

VIDEO USED TO BE THE "GO-TO" MARKETING FOR ONLY THE MOST ELITE BUSINESSES. THEN WIITH THE ADVENT OF YOUTUBE IN THE EARLY 2000'S YOUTUBE BROUGHT VIDEO AND VIDEO PRODUCTION INTO THE HOMES, LAPTOPS, AND MOBILE DEVICES OF BILLIONS. SUDDENLY VIDEO BECAME A WAY OF "GOING VIRAL" AND MARKETERS JUMPED ALL OVER IT. IN 2021 - YOUR CUSTOMERS EXPECT TO FIND YOU ON YOUTUBE YES, BUT ALSO TO LEVERAGE VIDEO TO ENGAGE, TO EDUCATE, TO WIN BRAND LOYALTY, AND YES TO ENTERTAIN. VIDEO PRODUCTION PROVIDES ANOTHER STRATEGIC BENEFIT - IT'S GREAT FOR YOUR SEARCH ENGINE OPTIMIZATION. ASK US HOW!

WHAT DOES "WEB READY" MEAN?

"WEB READY" VIDEO CONTENT SIMPLY MEANS THE ENTIRE PROCESS HAS THE WEB IN MIND. FROM THE MOMENT OUR STRATEGY SESSIONS IDENTIFY VIDEO CONTENT AS A NEEDED RESOURCE, OUR PROCESS IS LASER FOCUSED ON CREATING CONTENT THAT IS CONSUMABLE ON THE WEB. SOMETIMES THAT MEANS CREATING MULTIPLE VERSIONS OF THE SAME VIDEO IN VARYING LENGTHS. HOSTING VIA YOUTUBE MEANS WE GET TO LEVERAGE THE VALUE OF A GOOGLE PROPERTY IN YOUR FAVOUR, AND CREATES A SIMPLE WAY TO WOW YOUR CUSTOMERS.

WAIT - ISN'T VIDEO EXPENSIVE?

WHEN YOU ENGAGE MULLER CONSULTING WE ARE A ONE-STOP ONLINE MARKETING MACHINE. IF IT'S ON THE WEB WE CAN DO IT FOR YOU. WE HAVE A UNIQUE MONTHLY MARKETING RETAINER MODEL, THAT MEANS WE WILL DO WHATEVER IS NECESSARY IN THAT MONTH TO MAKE YOU SUCCEED ONLINE. OUR INITIAL STRATEGY DOCUMENT OUTLINES A ROADMAP OF SUCCESS FOR YOU AND YOUR BUSINESS INCLUDING HOW WE INTEND TO HELP YOU RANK FOR CERTAIN TERMS AND HOW WE WILL WIN YOU BUSINESS ONLINE. ONE OF THOSE STRATEGIES INCLUDES VIDEO PRODUCTION. OUR "ONE FEE" HOURLY RATE MODEL MEANS YOU HAVE COST CERTAINTY THAT YOUR MARKETING BUDGET WILL NEVER GET OVER-SPENT AND YOUR LONG-TERM ONLINE GOALS WILL BE REACHED.

WHEN IT COMES TO VIDEO PRODUCTION, EXPERIENCE MATTERS

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A FEW EXAMPLES

MEET YOUR VIDEOGRAPHER

< AINSLEY MULLER

WEB ENGINEER

If it’s on the web, he probably has a pie graph about it. Ainsley is Muller Consulting’s international man of numbers and correlated marketing data; sort of like James Bond, but with fewer guns and more statistics. He feeds clients the secrets of the internet by gathering all of the intel available and translating it into words everyone can understand.  

Ainsley grew up in South Africa, and graduated with a Diploma in Business Administration in 1998. In 1999 he got his first taste for working on the web when he worked as a web-development assistant for a small design agency. When he moved to Canada in late 1999 he decided to pursue his passion (and fuel his addiction) for coffee. Ainsley quickly built a reputation for consistently elevating organizations into top revenue-generating entities. He helped pioneer and fuel the rapid growth of the Fair Trade coffee industry in North America between 2000 and 2007 - building a new category in a competitive industry through branding and market positioning.  

Since 2007 Ainsley has specialized in online marketing and in that time has helped hundreds of businesses to succeed online and off. Ainsley has logged tens of thousands of hours rooting out and shoring up brand positions online; shamelessly championing his client’s brands, protecting their online reputation, and being a true brand ambassador for the clients he represents. Ainsley lives in Victoria BC with his wife and two children. But probably still drinks too much coffee.  

WHAT PEOPLE ARE SAYING ABOUT US

Ainsley Muller is a rarity in the marketing business. He likes to stay creative, while keeping strict numbers. He will tell you that his work is an exact science, but working by his side lets you appreciate just how much art is involved in the push and pull of online traffic. The results of my own writing have even improved since working with Ainsley, and I couldn't be more pleased. I recommend him to anyone who is looking to kick their online marketing efforts into another gear.

DEREK of STEAMWORKS BREWING

A FEW OF THE COMPANIES WE ARE PROUD TO HAVE WORKED WITH

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