YOU HAVE PROBABLY HEARD IT BEFORE: “WE CAN GET YOU TOP RANK FOR YOUR KEYWORD!” - THIS IS THE COMMON “PITCH” OF SEO SALES AGENTS BOMBARDING PHONE NUMBERS HOPING TO TAKE ADVANTAGE OF SOMEONE TO WHOM THE WORLD OF SEO SEEMS LIKE SOME VOODOO MAGIC FORMULA. ON THE OTHER SIDE OF THE SPECTRUM, YOU HAVE PROBABLY SPOKEN WITH SOME WELL ESTABLISHED BUSINESS OWNERS WHO WILL SAY THEY HAVE RANKED FOR TERMS THEY DIDN’T EVEN TARGET, AND WERE “LUCKY” ENOUGH TO STUMBLE ACROSS RANKING FOR A SEARCH TERM THEY WEREN’T EVEN TARGETING.
THE PROBLEM WITH BOTH OF THESE EXTREMES, IS THAT IT CAUSES CONFUSION FOR YOU - THE BUSINESS OWNER THAT JUST WANTS TO FOCUS ON RUNNING YOUR BUSINESS. SOME HAVE TRIED TO CONVINCE YOU THAT SEO IS ALL ABOUT STUFFING KEYWORDS ALL OVER YOUR WEBPAGE AND IN PLACES THEY DON’T BELONG IN THE FIRST PLACE, WHILE OTHERS SEEM TO EFFORTLESSLY EARN WEB TRAFFIC. WORSE SOME HAVE SAID “SEO IS DEAD”.
TRYING TO “RANK” FOR A “KEYWORD” MAKES NO SENSE IN THE WEB OF 2021. THAT IS NOT SEO!