SHEDDING LIGHT ON

SEARCH ENGINE
OPTIMIZATION

IRONICALLY, SEO HAS A PR PROBLEM

WHAT SEO IS NOT

YOU HAVE PROBABLY HEARD IT BEFORE: “WE CAN GET YOU TOP RANK FOR YOUR KEYWORD!” - THIS IS THE COMMON “PITCH” OF SEO SALES AGENTS BOMBARDING PHONE NUMBERS HOPING TO TAKE ADVANTAGE OF SOMEONE TO WHOM THE WORLD OF SEO SEEMS LIKE SOME VOODOO MAGIC FORMULA. ON THE OTHER SIDE OF THE SPECTRUM, YOU HAVE PROBABLY SPOKEN WITH SOME WELL ESTABLISHED BUSINESS OWNERS WHO WILL SAY THEY HAVE RANKED FOR TERMS THEY DIDN’T EVEN TARGET, AND WERE “LUCKY” ENOUGH TO STUMBLE ACROSS RANKING FOR A SEARCH TERM THEY WEREN’T EVEN TARGETING.

THE PROBLEM WITH BOTH OF THESE EXTREMES, IS THAT IT CAUSES CONFUSION FOR YOU - THE BUSINESS OWNER THAT JUST WANTS TO FOCUS ON RUNNING YOUR BUSINESS. SOME HAVE TRIED TO CONVINCE YOU THAT SEO IS ALL ABOUT STUFFING KEYWORDS ALL OVER YOUR WEBPAGE AND IN PLACES THEY DON’T BELONG IN THE FIRST PLACE, WHILE OTHERS SEEM TO EFFORTLESSLY EARN WEB TRAFFIC. WORSE SOME HAVE SAID “SEO IS DEAD”.

TRYING TO “RANK” FOR A “KEYWORD” MAKES NO SENSE IN THE WEB OF 2021. THAT IS NOT SEO!

WHAT SEO IS

SEARCH ENGINE OPTIMIZATION IS PART ART, PART SCIENCE.  SEO PRACTITIONERS HAVE A VAST ARRAY OF KNOWLEDGE ACROSS MANY DISCIPLINES INCLUDING WEB DEVELOPMENT PLATFORMS; STRUCTURAL BEST PRACTICES; SEARCH ENGINE ALGORITHMS; STRATEGIC THINKING; CONTENT STRATEGY; CONTENT WRITING ABILITY; A GREAT SENSE OF HUMOUR AND A LOT OF PATIENCE! REFLECTING THE BUSINESS GOALS OF YOUR WEBSITE MEANS EXPOSING THE RIGHT CONTENT, AT THE RIGHT TIME TO SEARCH ENGINES, MAKING IT DISCOVERABLE IN THE QUICKEST WAY.

SEO IS DRIVEN BY DATA ANALYSIS, USER INTERACTION INTERPRETATION, MATCHING INTERPRETED RESULTS TO THE MOST APPROPRIATE CONTENT TYPE AND DELIVERY MEDIUM. WHAT DOES ALL OF THIS MEAN? SIMPLY PUT: SEO COVERS SO MANY DISCIPLINES, THAT GIVING IT A SIMPLE DEFINITION IS ALMOST IMPOSSIBLE. TRUE SEO PRACTITIONERS WILL NEVER PROMISE YOU UNJUSTIFIABLE RESULTS. INSTEAD THEY WILL PROMISE YOU A SUSTAINED EFFORT, AND A PROVEN PROCESS.

TRUE SEO IS A SUSTAINED, TRUSTWORTHY, SECURE AND ACCURATE PROCESS. THAT IS SEO!

WHEN IT COMES TO SEO, EXPERIENCE MATTERS

GET AN SEO QUOTE NOW
SEO CONSULTING TO INTERNAL TEAMS
ALREADY HAVE AN INTERNAL WEB MARKETING TEAM? ALL THE BETTER. WE WORK WITH MULTI-PERSON MARKETING TEAMS AROUND THE WORLD TO IMPROVE THEIR MARKETING STRATEGIES AND PROVIDE EXTRA BANDWIDTH WHEN YOUR TEAM NEEDS EXTRA EYES ON A PROJECT OR BOOTS ON THE GROUND. INTERNAL TEAMS KEEP THE COST OF CONSULTING DOWN, AND ENSURE A HIGH STANDARD OF IMPLEMENTATION OF OUR SEO STRATEGIES.
• ONLINE REPUTATION MANAGEMENT

• MULTIPLE GOOGLE BUSINESS ACCOUNTS

• ON-PAGE SEO STRATEGIES

• BACK LINK BUILDING STRATEGIES

• GOOGLE ANALYTICS AUDITS

• SEO SITE AUDITS
• PPC STRATEGIES

• ESCALATION STRATEGIES


• CONTENT CREATION


• SOCIAL MEDIA


• VIDEO CONTENT
• CURRENT SITE AUDITS


• EXAMINE CURRENT BACK LINK PROFILES


• MAP NEW PAGES FROM OLD PAGES


• BUILD 301 AND 302 REDIRECTS


• MANUALLY TRANSFER VALUABLE BACK LINKS

• AUDIT NEW SITE STRUCTURE


• ENSURE SEO EQUITY IS RETAINED


• ENSURE META DATA IS TRANSFERRED


• PROTECT ON-SITE LINKING PROFILE


• MINIMIZE SEO FALLOUT

TRANSITIONING TO A NEW WEBSITE?
IF YOU’RE BUILDING A NEW WEBSITE THE QUESTION QUICKLY BECOMES: HOW DO WE RETAIN THE SEO VALUE WE HAVE ALREADY BUILT IN THIS TRANSITION? THIS IS WHERE WE CAN HELP! FIRST WE AUDIT YOUR EXISTING SITE, YOU DON’T WANT TO TAKE OLD PROBLEMS TO NEW SITES. THEN FIND OUT WHAT IS STAYING AND WHAT IS GOING. UPDATE NEW URL’S AND MAKE SURE WE RETAIN ANY BACK LINKS OF VALUE IN YOUR TRANSITION.

GET YOUR SEO ON TRACK WITH ON-PAGE OPTIMIZATION

VERY OFTEN WE ARE ASKED TO CONSULT ON A WEBSITE THAT HAS EVERYTHING GOING FOR IT: DOMAIN AGE, DOMAIN AUTHORITY, THOUSANDS OF INDEXED PAGES, HIGH QUALITY UNIQUE CONTENT, AND A MASSIVE NUMBER OF SOCIAL SHARES, YET FOR SOME REASON, THEY CONTINUE TO NOT RANK FOR THEIR IDEAL SEARCH PHRASES. THIS IS WHERE WE SHINE; SEAMLESSLY BLENDING ON-PAGE BEST PRACTICES WITH ADVANCED TECHNICAL AND STRUCTURAL IMPLEMENTATIONS.
• KEYWORD RESEARCH
• SEO SITE AUDITS
• KEYWORD MATRIX DEVELOPMENT
• CONTENT CREATION STRATEGIES
• VIDEO PRODUCTION
• RICH MEDIA DEVELOPMENT

SEO CONTENT PREPARATION

AS PART OF AN OVER-ARCHING SEO STRATEGY WE IDENTIFY KEYWORDS AND PHRASES WE INTEND TO TARGET AND MATCH THEM TO THE DIFFERENT METHODS AVAILABLE INCLUDING: MAIN SITE CONTENT. KEYWORDS LIKELY TO GENERATE SHAREABLE CONTENT. KEYWORDS WE CAN USE TO CREATE TOOLS AND USEFUL ANSWERS TO COMMON QUESTIONS. KEYWORDS THAT WOULD BEST BE ANSWERED BY VIDEO CONTENT; AND KEYWORDS THAT WOULD BEST SUIT BLOG POSTS. BUT WE DON’T JUST IDENTIFY THEM, WE CREATE THIS CONTENT FOR YOU.

KEYWORD TARGETING

First we identify relevant keywords. Did you know an average site could have 1,000 to 2,500 frequently searched keyword combinations? We prioritize each of these keywords for which to target first.

MATCHED TO BEST MEDIUM

After identifying relevant keywords, we match each one to a particular medium. If this keyword was a question, what is the best medium to answer it? A static page on your site? A blog post? A video? An infographic? A picture? 

PREPARE CONTENT

Once keywords have been identified, prioritized, and matched a medium, we get to work systematically creating the content targeting each keyword combination with a strong focus on rich media that get the attention.

PUBLISH AND PROMOTE

As keyword targeting content is created, the next step is to distribute it in the most appropriate medium to disseminate and distribute the content. Video goes to Youtube and others. Blogs are shared on Social. Etc...

ANALYTICS DATA - MUSIC FOR THE EYES

GOOGLE ANALYTICS IS AN INCREDIBLY SIMPLE TOOL TO INSTALL, YET AS WITH ALL THINGS “GOOGLE”, TRULY LEVERAGING THE FULL POWER OF THE TOOL IN THE ENTERPRISE ENVIRONMENT, REQUIRES SKILL, AND EXPERIENCE. AS A GOOGLE CERTIFIED PARTNER, WE HAVE HELPED HUNDREDS OF COMPANIES WITH AN ADVANCED IMPLEMENTATION OF GOOGLE ANALYTICS.
• CUSTOM DASHBOARDS
• CUSTOM REPORTING
• CUSTOM VARIABLES
• ADVANCED SEGMENTS
• CONVERSION TRACKING
• ANALYTICS AUDITS

DEVELOP A CLEAR BACKLINK STRATEGY

BACK LINKS CONTINUE TO BE ONE OF THE MOST IMPORTANT RANKING FACTORS. FOR AS LONG AS THERE HAVE BEEN SEO SPECIALISTS, THERE HAS BEEN SOMEONE SAYING BACK LINKING IS DEAD. THIS IS SIMPLY NOT TRUE. MANAGING AND LEVERAGING EXISTING BACK LINKS, WHILE CRAFTING NEW ONES IS AN EXCELLENT ONGOING SEO STRATEGY, WHICH IS ALL GREAT IN THEORY, IN PRACTICE HOWEVER ACTUALLY CRAFTING AND IMPLEMENTING THESE STRATEGIES REQUIRES A TON OF EXPERIENCE.

IDENTIFY BACKLINK OPPS

Depending on the overall strategy, there are many backlink opportunities available. From Web directories, to citation sources; badging opportunities and yes, even press releases if they're done right.

CRAFT BACKLINKS

Once the opportunities have been identified, we get to work creating the backlinks ensuring your content gets the most exposure online, while we protect against plagiarism and protect the copyright value of your content.

CONFIRM EFFICACY

Sadly, one of the most effective and offensive techniques used by some is "negative - seo". Using all the band actions against a top ranking site to get their clients sites to rank. This requires a careful watch on links.

PUBLISH AND PROMOTE

When we identify a backlink strategy that is working, we will relentlessly seek more opportunities to deliver similar backlinks. We work to craft creative solutions to create backlinks in the most competitive markets.

MEET YOUR WEB ENGINEER

< AINSLEY MULLER

WEB ENGINEER

If it’s on the web, he probably has a pie graph about it. Ainsley is Muller Consulting’s international man of numbers and correlated marketing data; sort of like James Bond, but with fewer guns and more statistics. He feeds clients the secrets of the internet by gathering all of the intel available and translating it into words everyone can understand.  

Ainsley grew up in South Africa, and graduated with a Diploma in Business Administration in 1998. In 1999 he got his first taste for working on the web when he worked as a web-development assistant for a small design agency. When he moved to Canada in late 1999 he decided to pursue his passion (and fuel his addiction) for coffee. Ainsley quickly built a reputation for consistently elevating organizations into top revenue-generating entities. He helped pioneer and fuel the rapid growth of the Fair Trade coffee industry in North America between 2000 and 2007 - building a new category in a competitive industry through branding and market positioning.  

Since 2007 Ainsley has specialized in online marketing and in that time has helped hundreds of businesses to succeed online and off. Ainsley has logged tens of thousands of hours rooting out and shoring up brand positions online; shamelessly championing his client’s brands, protecting their online reputation, and being a true brand ambassador for the clients he represents. Ainsley lives in Victoria BC with his wife and two children. But probably still drinks too much coffee.  

WHAT PEOPLE ARE SAYING ABOUT US

I highly recommend that you consult with Muller Consulting about your online marketing goals. I have had the distinct pleasure of working with Ainsley on dozens of projects, very closely. In fact, when I moved back to Canada in late 2010, Ainsley and I started working together almost exclusively. Ainsley's abundant knowledge of online marketing - how research, structure and function meet - has not only elevated him amongst his peers, but has been a true source of professional reliability when I recommend his abilities to my own clients.

Devin from DMC Works

Oxygen Customer

A FEW OF THE COMPANIES WE ARE PROUD TO HAVE WORKED WITH

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