Wondering if content marketing is worth your time? Here's why you should care

In the age of digital media, content marketing has become one of the most important tools for businesses to connect with their customers. A study by Content Marketing Institute found that "B2B marketers who use content marketing are more than twice as likely to report achieving higher levels of success in achieving their desired outcomes than those who don’t use it." So if you're wondering if content marketing is worth your time, the answer is yes – but only if you do it correctly.

In the age of digital media, content marketing has become one of the most important tools for businesses to connect with their customers. A study by Content Marketing Institute found that "B2B marketers who use content marketing are more than twice as likely to report achieving higher levels of success in achieving their desired outcomes than those who don’t use it." So if you're wondering if content marketing is worth your time, the answer is yes – but only if you do it correctly.

What Will We Discuss In This Article?

1. More and more businesses are turning to content marketing as a way to reach their target audience.
2. Content marketing can help you reach a new audience and grow your business.
3. And it can also help you build trust with your customers and increase sales.

You've probably heard that "content is king." It's one of the most common phrases in marketing and it's true - content is a critical part of your marketing strategy. But what you may not know is that a large percentage of the content you produce never gets read.

According to Content Marketing Institute, 60-70% of the content we produce never gets read. That's a lot of wasted effort! So, how can you make sure your content is seen and read by your target audience?

First, make sure your content is relevant to your audience and provides value. Make sure it's well written and well-researched. And, most importantly, promote your content using effective marketing techniques.

Think about how much content is published every day. Now think about how much of that content is actually read. The answer is probably not a lot. In fact, HubSpot agrees that 60-70% of the content we produce never gets read.

So the key question is: why should we care about content marketing? Because it works! Content marketing has a 6x higher conversion rate than traditional outbound marketing techniques. And when you consider that most businesses only generate 2-3% of their website traffic from paid search, it's clear that content marketing should be a key part of your overall marketing strategy.

Content marketing isn't easy, but it's worth the effort. With the right approach, you can create valuable content that will help you attract more customers and grow your business.

What is the return on investment (ROI) of Content Marketing?

To calculate the ROI of content marketing, one must first determine the cost of content creation and distribution. This includes the time and money spent creating the content, as well as promoting it through social media and other channels.
Once the cost is determined, one can measure how much traffic or leads the content has generated. The ROI can then be calculated by dividing the leads or traffic by the cost of creating and distributing the content.
For example, if a company spends $1,000 on content marketing and generates $10,000 in lead value as a result, the ROI would be 1,000%. This means for every $10 spent on content marketing, $10 was generated in return.

What Role Does Publishing Cadence (Frequency) Play In Content Marketing?

There is no denying that content marketing is a powerful tool. However, many businesses struggle to see the return on investment that they had hoped for. According to a study by Content Marketing Institute, only 38 percent of businesses feel that their content marketing is effective.

So, what's the secret to success with content marketing? It all comes down to conversion. In order to see a 7x ROI over other forms of published content, you need to focus on converting readers into customers. Here are a few tips for doing just that:

1. Make sure your content is relevant and helpful. Your readers should be able to immediately see the value in your content and how it can help them solve a problem or achieve a goal.
2. Write in a clear, concise style. Don't overload your readers with too much information at once.
3. Link your content with your highest readership, to your content with your highest conversion rate.

How To Identify The Right Content To Create? Ask The Right Questions!

When it comes to content marketing, there is no one-size-fits-all answer. That’s because the key to success relies on asking and answering the right questions. So, how do you figure out what those questions are?

The first step is to determine your audience persona. Who are you trying to reach with your content? Once you know that, you can start figuring out what they want and need. What are their biggest pain points and what are their questions or concerns? What solutions are they looking for?

From there, you can start creating content that solves those problems. But don’t stop there – keep track of how your audience is responding to your content. Are they sharing it? Commenting on it? Signing up for your email list? All of that feedback can help you continue creating content that resonates with your audience.

What is the Content Marketing Framework?

To build the ideal content marketing framework, use this formula: foundation, destination, team, editorial, customer journey, distribution, measurment.

1. Foundation: Establish your overall content strategy and goals. What are you trying to achieve with your content?
2. Destination: Determine the channels you'll use to publish your content. Where will your audience be most likely to encounter it?
3. Team: Assemble a team of experts who can help you create and distribute your content. Who will develop the content and how will it be promoted?
4. Editorial: Create a process for developing and approving content. Who makes final decisions about what's published?
5. Customer Journey: Map out the steps a customer takes on their way to becoming a buyer. What type of content is most relevant at each stage?
6. Distribution: Once you have created great content, you need to get it in front of the right people. This means using the right channels and tactics for reaching your target audience.
7. Measurement: Once you have created your content, it's important to track its effectiveness. Use analytics tools to measure how much traffic your content is generating, how many leads it's producing and what kind of ROI you're seeing. If you aren't happy with the results, make changes until you are seeing the desired outcome.

Whether you choose to use our content marketing services (with conveniently organized publishing cadence packages), or not, we hope what you take away from this article is that you SHOULD be taking content marketing seriously. If you're not doing it - get on that. We can help, even if it's just to help organize your team to get it done, get in touch and we would be happy to help get your content marketing strategies off to a great start, or get them back on track.