What is a Mobile Friendly Website?

Welcome!

Last week I talked about the Smartphone Revolution in the Developing World, and mentioned some of the potential for mobile content in the future.

Today I would like to take the opportunity to explain some of the differences between a mobile-friendly and non-mobile friendly website. I’ll also provide a brief introduction to a popular topic: Responsive Website Design.

Let’s begin by looking at  Cre8 Collective's website on a desktop computer.

desktop-site

You will notice the site fills the page, is easy to navigate and looks and feels like a regular website.
Now let’s look at the same site on a mobile device, such as an iPhone, and pretend we never intended to support mobile devices.

iphone-site

You will notice the site is difficult to navigate, page fonts are small, and you need to constantly zoom to follow along.

This may be considered acceptable; however, it is too slow to navigate and not very intuitive.
Personally, I would prefer it if the website looked and responded more like a software application than a difficult to follow website.

Let’s move forward and view the site on the same mobile device and in a mobile friendly format.

iphone-retina

You will notice that most, if not all, the branding and styling are present, and the content has been arranged in such a way so as to appear more appealing on the visitor’s device.

The navigation is simple, and fonts are clear and easy to read.

This is a mobile friendly website!

How does the site fit the appropriate size and styling of each mobile device?

Building a Responsive Website Design:

‘Responsive’ refers to when the site’s horizontal dimensions are reduced; the site responds by scaling and stacking elements on top of each other.

responsive-devices

For example, a simple three column web page on a computer will appear at full size. However, once scaled down on a tablet, fonts and elements will be reduced. That reduction goes even further with a mobile phone; the three
column page both scales and stacks elements on top of each other.

This is a Responsive Website Design, and this concludes today’s discussion on Mobile-Friendly Websites.

Stay tuned for my next article: “Reasonably Responsive” appearing this Thursday.

And I recommend reading my previous article: The Smartphone Revolution in the Developing World.

As always, thanks for reading!

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