Your website has traffic. Your pipeline is quiet. Somewhere between a visitor arriving and you getting a phone call, something breaks — usually in one of four places. This checklist finds it in 30 minutes.
Your website has traffic. Your pipeline is quiet. Somewhere between a visitor arriving and you getting a phone call, something breaks — usually in one of four places. This checklist finds it in 30 minutes.
You're running nine campaigns across four channels, your CEO wants the G2 page updated, and sales needs a one-pager by Thursday. Something has to give. This article provides a practical prioritization framework for marketing teams, including a three-bucket sorting system, data-backed scripts for saying no, and a 30-minute weekly review that keeps your team focused on outcomes instead of activity.
Learn 10 proven local marketing strategies to attract nearby customers, boost Google visibility, earn reviews, and turn community presence into steady revenue.
B2B marketing works when it’s tied to pipeline. Learn how modern B2B marketing strategy, SEO, AI visibility and ABM turn your efforts into predictable revenue.
TL;DR: Your first 30 days as a solo marketer aren't about launching campaigns. They're about understanding what the business actually needs from marketing, building a measurement baseline you can defend, identifying work you should stop doing immediately, and earning enough credibility to protect your time going forward. Audit first. Act second. Set expectations early or […]
SEO services that drive leads, not vanity traffic. Discover how strategic Canadian SEO, local focus, and clear reporting turn search visibility into revenue.
Content marketing in 2026 still drives growth when it’s built on strategy, data, and GEO/AEO. Learn how to align every asset to your pipeline and real revenue.
What is website penetration testing, and why does it matter for your business? Learn how ethical hacking, AI, and regular pentests protect revenue, data, and trust.
TL;DR Small businesses can succeed with SEO without an in-house team by focusing on high-impact fundamentals. With the right strategy, tools, and external support, they can improve visibility, attract qualified traffic, and generate leads—without the overhead of hiring full-time specialists or building a dedicated internal SEO function. This guide, Small Business SEO In 2026: A […]
Security failures rarely stay contained to IT. They surface as lost trust, slower sales cycles, higher churn, and stalled growth. This article explains why penetration testing is a business decision, how it protects marketing and revenue teams, and where security fits into modern growth strategies.
Once upon a time, in the bustling province of BC, a small business owner named Bob was sitting in his office, scratching his head. His business was doing well, but he knew it could do better. He had heard about this mystical thing called SEO but wasn't sure if it was worth the investment. If […]
In today's rapidly evolving business landscape, transitioning into digital marketing has become a necessity for companies aiming to stay relevant and thrive. With the right strategies and approach, this digital marketing transition can open up new opportunities for growth and success. We have created this article to explore five essential tips to help you make […]
Link building is a crucial component of Search Engine Optimization (SEO) that helps improve a website's visibility and search engine rankings. In this article, we'll discuss what link building is, why it's important for SEO, and the different strategies that businesses can use to build high-quality links. What is Link Building in SEO? Link building […]
Worldwide, companies spend billions of dollars each year on digital transformation programs. Successful digital transformation can help companies stay relevant, drive revenue and aid expansion. Investment in digital transformation can be hugely worthwhile, and many businesses already have successful digital transformation strategies in place. However, some companies are being left behind. Failing to put in […]
Did you know that some governments have published their plans for digital transformation? It is so completely necessary that they feel the need to assure the public they're keeping up. Yet many executives have only taken baby steps toward implementing digital changes for business transformation. They keep their websites up to date and like to […]
What is Content Marketing? Content marketing is one of the most buzz-worthy topics in digital marketing today. From startups to Fortune 500 companies, everyone's talking about it and asking: "Is content marketing worth it?" The answer is a resounding yes! In this article we will seek to answer the natural follow-up question: "why"? Why is […]
There are over 1.5 billion websites worldwide; out of this, about 200 million are active. Building a reputable and high-traffic site to stand out from the crowd has never been more important. It can feel overwhelming to figure out how to stand out in this competition, but it doesn't have to be! Read this guide on how […]
In the age of digital media, content marketing has become one of the most important tools for businesses to connect with their customers. A study by Content Marketing Institute found that "B2B marketers who use content marketing are more than twice as likely to report achieving higher levels of success in achieving their desired outcomes […]
Search engine optimization (SEO) and content marketing are inseparably intertwined, especially when it comes to link building. You need good content as a foundation for link-building efforts, and you need the inbound links to rank better in search engine results pages (SERPs). Key Takeaways: Guest posting is a staple strategy when it comes to link […]
PPC management encompasses many areas of expertise. One of them is managing Google Product Ads for Google Shopping. This article addresses the following: The Basics of Google Shopping and Product Ratings Why You Should Include Product Ratings In Your Product Ads The 3 Ways To Include Product Ratings in Product Ads Why You Should Hire […]
The internet is a great resource, but if you aren't a web developer, creating your own website can be a challenge. Even those with experience may find building the perfect website too tasking and time-consuming. You might be torn between hiring a professional web development company or breaking out your own DIY skills for the […]
The BC Government recently announced the "Launch Online Grant Program" which pays 75% of the costs to get your business online, up to a maximum of $7,500 (meaning a total cost of $10,000). The service provider must be a BC based business to assist your business get online. Muller Consulting is a BC based business […]
One of the many benefits of being SEO consultants to Enterprise level organizations, is that we get to dive in and apply some deeper SEO audits and strategies that go well beyond the basics of on-page optimization, or back-linking. One of these opportunities was a deep dive into a Forbes 500 tech-company's international web-presence. We found […]
In our last post we took a closer look at Sharing Videos on Social Media but that's not where the value of video ends. In this post we will take a look at other ways to Leverage the Value of Video and Use Video to Build Links to Your Site.
In our last post in this Video SEO series, we took a look at Building a Community on YouTube. Now it's time to take a closer look at How and Why to Share YouTube Videos to Other Social Media.
In our last post in this Video SEO series, we took a look at Making Onsite Video Search Engine Friendly with the use of video transcripts, semantic markup, and XML site-maps etc. Now it's time to take a closer look at Leveraging the Value of Video step 1 - Tips to Building a Community on YouTube. Building a […]
In our last post in this "Ultimate Video SEO Playbook Series" we took a closer look at The On-Site Use of Videos and gaining accreditation for your YouTube video in the SERP's. Now it's time to take a closer look at Making Onsite Video Search Engine Friendly with the use of Transcripts, Semantic Markup, and XML Video […]
In our last post we took a closer look at Reaching All Audiences. Now it's time to take a closer look at Onsite Use of Videos - best practices for posting and sharing videos on your site and how to get accredited for YouTube video in SERP's.
In our last post we took a closer look at YouTube Channel Optimization. Now it's time to take a closer look at Reaching All Audiences with the help of Closed Captioning.
In our last post we took a closer look at Video Annotations. Now it's time to take a closer look at YouTube Channel Optimization.
In our previous post in this series we took a closer look at Thumbnail Optimization. Now let's take a closer look at a YouTube unique feature: Video Annotations.
In our last post in this series we took a look at a YouTube resource on Optimization. Thumbnail Optimization Strategy Overview Create high quality, custom thumbnails for your videos that accurately represent the content.
In our last post in this series we took a look at YouTube in depth. The benefits, limitations, channel options and how they differ. Video Optimization Creating a stellar video is crucial, but it’s only half the battle. Remember, a ton of great content lives on YouTube. To help your videos and channel succeed on the […]
In our previous post in this series we looked at where to get started with video Research and Development for video content as well as tips for creating valuable content on a budget. In this third part of the series we look at YouTube, its benefits, limitations, channel options and how channels differ.
In our previous post in this series, we covered the value of video, and included a brief overview of the tasks we will discuss in detail. Now, it's time to discuss Research and Development.
It's no secret! We love video marketing here. Few other media provides as many opportunities to leverage and re-leverage value repeatedly. Over the years we've learned how to leverage video. Most of the points we will cover are not available in other resources. These are tips and tricks we only learned about through trial and […]
Much has been made of the "commercial intent" search. Everyone wants to be first in line for that category of Searcher because of the fact that they are more likely to take immediate action.
Last year, the New York Times reported on a study that suggested young adult women were the most influential force in linguistics today. I mean, they’re totally like… so hot right now.
Does Your Website Suck? Your website doesn’t suck, it needs refreshment. In today’s article, I would like to explain what causes an outdated website, and to make improvement suggestions for both you and your developer.
Why Should We Care About The Adwords Algorithm Anyways? Todays’ Internet Marketing professional has to be proficient in much more than just SEO. As much as we all wish it to be, “SEO” is NOT a business strategy. If it were, no doubt all of our lives would be much simpler. It’s no news alert […]
This is the first instalment of a mini-series about JavaScript. I realize that Javascript isn’t exactly new territory, and the web is full of Javascript tutorials, but I still think it’s important to address. Why? Because even though it’s extremely popular, it’s this abundance that leads many beginning (and even intermediate) programmers to believe that […]
Important Questions, Treated Kind Of Silly This might be more of a philosophical question than a technical one. Biologists and philosophers have been arguing over the exact terms for defining life for years, but if we examine the Internet under the microscope of the current definitions of life, could we pass off the Internet as […]
If you’re like me, then you’re probably sick of sales funnels. They’re depressing. This cat picture I found on the internet does an incredible job of depicting the dramatic level of depression I feel because of sales funnels. I have just never seen one that I thought was accurate or relevant to what we do.
List of recommended plugins for WordPress We make no excuses about being huge fans of WordPress and pretty much exclusively use WordPress for all the sites we build. One of the most common questions we get is: "What plugins do you recommend?" So, we put together an official list of plugins we recommend. Of course […]
Hello, In my previous article, ‘What is a Mobile Friendly Website’, I began explaining the differences between mobile-friendly and non-mobile friendly websites. I also provided an introduction to Responsive Web Design.
Headlines Are Magical At least that’s what aspiring writers are led to believe. Journalists and hobby bloggers alike are being pushed to write catchier hooks every day in order to draw more readers in. Meanwhile, the shady league of online copywriting professionals continues to hone in on the perfect headline.
Welcome! Last week I talked about the Smartphone Revolution in the Developing World, and mentioned some of the potential for mobile content in the future. Today I would like to take the opportunity to explain some of the differences between a mobile-friendly and non-mobile friendly website. I’ll also provide a brief introduction to a popular […]
There are a ton of ways to include specific scripts within a particular page or custom template by utilizing the WordPress API. However, in this simple article I want to demonstrate my favorite method of dealing with a script block that is hopelessly tied to a particular template.
WordPress is a fantastic platform to develop in, especially when you start coding your own themes from scratch. No poorly coded templates, and no bloated plugins that are constantly behind the curve. The WordPress Loop is something that we all use when qeurying post data:
The Mobile Smartphone has been an essential business tool since its initial introduction in 1994. Over the years, countries (especially those in the developing world) have adapted their usage of mobile smartphones from a simple business tool into a primary connection to the Internet.
I have always always loved Adobe Illustrator. From a 32 x 32 icon to a billboard sized illustration—infinite scalability is a must for me. This extends beyond the web, especially in print where typical web resolutions just will not re-produce well. Good branding extends beyond the online world however, so limiting yourself with low resolution […]
I realize calling this the "definitive SEO audit checklist" likely sets me up for public mockery among my peers, I have done my best to collate tasks into logical categories. Categories are within expandable toggles below so that this page isn't ridiculously long. Each task is accompanied by a reason, and in many cases a […]
Online Marketing Personas – The Stumbler What exactly this post has to do with Storm Troopers doing "YMCA", I'm not sure. But perhaps it best serves the purpose of highlighting the fact that people can stumble across some awesome online content in all kinds of surprising places, even here. After all, Storm Troopers are young […]
If you are considering a Pay Per Click (PPC) Campaign, you may be aware that there are many ways to accomplish the same thing through PPC. We believe it’s important that you understand our perspective on your PPC campaign:
What is Conversion Optimization: Conversion Optimization is a structured process of optimizing content for the people that are buying from you, how they interact with your site, and what influences their purchasing decisions. Crafting a theory for why potential clients react to your site content the way they do, hypothesize a solution, and test a […]
The days of SEO being a stand-alone service / task are over. SEO is often over-simplified to: 1) technical on-site work, and 2) off-site back link strategies, and 3) content creation centered on SERP position and volumes of traffic. SEO has evolved into a more holistic “inbound marketing” approach, and the Muller Consulting is at […]
You know what? I have been hammering out words on various word processors since I was 2 years old. Sure, that’s a lie, but I want you to appreciate how overconfident I can be when it comes to the topic of expressing myself using combinations of letters on a screen.
The day started like any other for me. A mad dash around the house, cramming breakfast food into my face, while deciding which shirt would show the least amount of wrinkles by noon. I was running pretty close to the wire if I wanted to get to work early (on time/barely late), so there was […]
Hello, Today I would like to discuss advanced development in WordPress while focusing on Filters and Actions with regards to the Yoast SEO Plugin. For those who don’t know, Yoast is a powerful tool for managing your Search Engine Optimization (SEO) in WordPress.
Hello, Today I would like to explain WordPress, one of the worlds most popular Content Management Systems, and one used by Victoria Web Developers.
It might be the fact that I’m high on NyQuil fighting this flu, but there, I said it! SEO is not a business strategy! That’s not to say SEO shouldn’t form a part of your marketing strategy (it absolutely should), it’s just not a standalone strategy. Time to panic?
Design for it’s own sake can be beautiful, but without a focus or direction, there is little value in it. Know The Crowd Designing a website without first researching your target audience is like making shoes—for a slug. No matter how beautiful you make those shoes, the slug won’t buy them. They simply don’t need […]
“How do you measure the success of your online marketing”? No doubt all online marketers are familiar with this question. The expected answer of course, usually has something to do with “ROI” along with a convoluted explanation of what that is.
