The internet is a great resource, but if you aren't a web developer, creating your own website can be a challenge. Even those with experience may find building the perfect website too tasking and time-consuming.
You might be torn between hiring a professional web development company or breaking out your own DIY skills for the task. However, there are reasons why it is best to hire a professional web development company.
Web design and development are complicated processes that require a lot of knowledge and expertise. A professional web development company knows how to create a functional website that will attract more customers, boost conversions, and help you to become more competitive in your industry. They know how to use the latest technology; they understand search engine optimization and they have all the tools to develop a website for your business that engages your customers.
The loading speed of a website is one of the biggest factors that affect search engine rankings. If your site takes more than two seconds to load you're already losing visitors, and search engines won't like it either. A professional designer can use software tools to test the loading speed of your website before it goes live, and they can also optimize their code to ensure your site loads as fast as possible.
Websites that are slow to load will lose visitors. If your website takes more than a few seconds to load, your visitors may not stick around, and you certainly will not make any sales.
A professional web designer knows how to code a website that will load quickly. When you hire a web design company, they will know how to incorporate the right code into your website, so it loads quickly and is also user-friendly.
A fast-loading website will always have a positive effect on your online business. It's the first impression visitors make of your business, and it's what will keep them coming back for more.
You don't want your website to look like every other site out there; you want it to be unique. To make this happen, you need to use custom design elements that accurately reflect your company's personality and style. A professional web designer will help ensure your site looks different from all the others in your industry.
Self-created websites often use templates that look generic. They lack the professional touch that custom-designed websites offer. Hiring a professional web designer is the best way to ensure your website has an original look. While there are many templates available online, if you use one of these templates for your website design, your site might look like many other sites on the internet.
Professional web designers know how to create customized designs that make websites look professional and appealing. This is important for your business because a website represents your business online. If it looks unprofessional, it will reflect poorly on your business.
But what if you already have a website? A professional web designer can help you improve the quality of your site by redesigning it from scratch or making changes to its current design.
Search engine optimization is another factor that can make or break a website. You can spend months trying to figure out how search engines work and how to get them to rank your site higher in their results pages, but this process is always changing and evolving. A professional designer will know exactly what it takes to improve your search rankings without spending hours or even days trying to figure it out on your own.
A professional web designer will build your website according to the latest standards, ensuring that it is ADA compliant. This means the site will be accessible to those with disabilities.
What does it mean to be ADA compliant? The Americans with Disabilities Act (ADA) became law in 1990. The ADA is a civil rights law that prohibits discrimination against individuals with disabilities in all areas of public life, including jobs, schools, transportation, and all public and private places open to the public. To be ADA compliant, a website needs to be accessible to people with certain disabilities, including impaired vision and limited mobility or dexterity.
Making your site ADA compliant can also boost your SEO efforts. Search engines favour websites that are accessible to everyone and tend to rank them higher in their results. Making your site more user-friendly and accessible will likely help you land more organic search traffic and thus improve your SEO efforts.
Mobile browsing has surpassed desktop browsing in popularity, so it is imperative that your site be viewable on all devices, including smartphones and tablets. This means a responsive design must be used, which will adjust the layout based on screen size and resolution. A professional web designer can ensure this functionality by using a design that automatically adjusts as needed.
A professional website designer will know how to create a site that works well on desktops, tablets, and smartphones alike. In other words, they'll help ensure that your site is fully functional on any device someone might use to access it. This will be extremely important for your online marketing efforts.
The Internet is full of hackers looking for vulnerable sites to attack. If a hacker gets into your site, it may crash or lose data, which can be devastating for your business. A professional web designer will know the best methods for securing your site.
With the help of a professional web design firm, you can enjoy all the benefits of a web presence that your business needs―that good first impression, optimized search engine placement, and all the traffic and potential customers a website can bring. Let the professionals at MullerConsulting take care of your website, so you can focus on boosting your business. Book a call today to discuss your options.
You should also remember that a professional web design firm will provide you with much more than just the finished website. They will work with you to ensure that you have a successful online presence, and this includes ensuring your site is fully optimized for search.